PinnedTheo FanningThe Stories We Tell OurselvesAnd the consequences of being unreliable narrators of our own history.5 min read·Feb 2, 2021----
PinnedTheo FanningWhy buy the horse when you can get the shit for free?Lessons from a child entrepreneur5 min read·Jan 5, 2021----
Theo FanningFast, Cheap, or Good. Pick one.Not so long ago, I had a large SaaS client ask for some help on a fairly robust project. During our hour-long meeting, my client spent…6 min read·Aug 5, 2020----
Theo Fanning10 reasons your not a copywriter (and neither am I)In these lean times of economic turmoil, budgets are being slashed to ribbons yet project scopes continue to be loaded with every new…6 min read·Jul 10, 2020----
Theo FanningGeneric Brand PurposeThere is a lot of buzz about what brands' roles are in society today, but maybe we can learn something from the Generic Brands of old.4 min read·Nov 18, 2019----